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Competitive Struggle

Choosing a correct decision of what to do when the market, where company acts, become very competitive is the key issue for every businessman.  Competitive struggle has its costs and efforts should be correct for do not cause harm by itself and ...

Pepsi-Lipton Brisk

Key decision Barnard and Tamaro had to make regarding the Brisk Brand rebuilding was about choice of the advertising campaign after the Super Bowl. The main issue for them was whether to use traditional tool of impacting the audience and choose the ...

Wal-Mart Case Study

Distribution and logistic systems of Wal-Mart allowed to build the huge international chain of stores and gained the leading position among retailers by financial revenues. Huge transportation system reduces transportation costs and 40 distribution ...

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